B2B Account Intelligence: Your Data + Our Data + AI
Account Intelligence Adds Clarity to Every Step of the B2B Buyer Journey
Uncover in-market opportunities. Engage with confidence, based on data and insight.
The B2B buyer’s journey is chaotic and hidden from view. But the best teams know buyers are always signaling. Smart revenue teams catch those signals, pounce at the right moment, and turn intent into results.
Demandbase One™ for Marketing and Sales taps into serious Account Intelligence — fusing your data with our trusted B2B insights, driven by AI and deployed through Demandbase One™.
Your most valuable data is trapped in a maze of systems
Your first-party data is a goldmine buried in clutter — trapped in CRMs, emails, marketing systems, and chats. We clean it up, blend it with our ethically sourced third-party data, and give you a 360° view of your accounts.
Our predictive models dig deep into the data, surfacing real insights and actionable moves. This isn’t fluff — it’s raw, powerful Account Intelligence that helps your GTM teams find the best opportunities, engage smarter, and close faster.
Hidden data is useless data — Extract what matters and drive results
We capture, clean, and combine your marketing and sales data with ours to sharpen your account focus and uncover deeper insights. Marrying your marketing automation, CRM, email, calendar, and website data with ours, we’re able to deliver:
- Lead-to-account mapping so you don’t waste time chasing irrelevant leads
- Selectors so you can build and activate highly targeted segments
- More precise predictive models to zero in on the accounts most likely to buy
- Journey stage mapping so you can tailor your messaging and outreach to where prospects are in their buyer journey
- Engagement heatmaps to focus all your resources on your hottest prospects
- Automated data cleansing and enrichment to keep your data accurate and up-to-date
The world’s most reliable third-party B2B data provider
Pulled from more than 40,000 sources, we triangulate and validate our B2B data at a scale and speed humans can’t match. We apply machine learning, AI, and a touch of human validation. The result: exceptional accuracy and confidence-building clarity.
Learn more about what you get with our AI-powered Account Intelligence.
Company Information
104M Companies
Detailed firmographics, including industry, revenue, employee count, location, financials, account hierarchies, and more.
Intent Data
650K+ Intent Keywords
Demandbase’s proprietary intent data combines the breadth and flexibility of bidstream keywords with the quality of curated content.
Technographics
34K Technologies
Intel on the technologies your accounts own — including software hidden behind firewalls that most others can’t see.
Contact Data
156M B2B Contacts
B2B contact details and timely insights on 150+ million (and growing) real decision-makers around the globe.
Account Identification
3.7B+ IP Addresses
The most accurate B2B account match rates, generated by a model trained by hundreds of billions of signals.
News and Social Insights
122M Social Profiles
Alerts about sales triggers like company expansions, leadership changes, and acquisitions.
“Our sales organization is completely blown away at being able to see information about their accounts – how they’re engaging and where they’re engaging with us.”
Shellie Smith, Head of ABM, Americas, Autodesk
B2B contact and company data, with the junk filtered out
Our contact and company databases continue to grow with focus on accuracy. We clean up all the stuff you don’t need, like sole proprietorships, duplicates, and fictional entities that other data providers include.
Global data for a global world
Leading B2B companies crush the competition
Make every effort count with data you can trust
Trustworthy data and real insights are the path to relevance. See Account Intelligence in action.